IN THE NEWS: How Solar Inventions Can “Change the Entire Solar Industry”

Bill Nussey Details How His New Startup Could “Change the Entire Solar Industry”

When tech executive Bill Nussey, who was CEO of Silverpop when it was acquired by IBM, left the tech giant in 2014 to become a renewable energy pioneer, his exact plans were slightly nebulous. He had the conviction that renewable energy would be the “next big thing” in business and knew he needed to learn more, but didn’t have a company or specific product in mind.

His plans solidified a few years later, after he traveled the world learning about the energy industry and alternative sources. In 2017, he shared his vision for a new movement called Freeing Energy, along with plans for a book of the same name, on the stage at TEDxPeachtree.

About a year later, though, Nussey had been captured by what so often grabs ahold of lifelong entrepreneurs: a new startup. 

“I was not looking to get into a startup — I wanted to finish the book,” Nussey tells Hypepotamus. “But this idea was so compelling, it could literally change the entire solar industry at large.”

Nussey is referring to the idea behind Solar Inventions, a year-old startup he co-founded with Dr. Ben Damiani, a pioneer in the solar industry, and Gregg Freishtat, a serial entrepreneur who has founded five venture-backed startups and exited four. The company spun out of conversations between Nussey and Damiani on improving the process of manufacturing solar cells.

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